Usonia House Request Custom Design
Central Wisconsin ···· Conditions

About the Studio

Design + Build · Custom Residential Architecture

WHO WE ARE

USONIA HOUSE is an architectural design studio focused on custom residential work: houses, cabins, ADUs, small offices, exterior accessory buildings, and furniture. Architectural design services are the heart of the studio. We're a little obsessed with building technology, and the techniques we design around cost less to build and perform better for decades.

Every commission is drawn for you and with you, from the first concept sketch through bidding and permits. And when you want one point of contact for the whole project, we can act as your general contractor and carry the design through construction.

Our built work, from offices to garden buildings to furniture, stands within a short drive of the drawing board it came from. Every drawing in this catalog is original Usonia House work.

Dylan Groshek beside the Usonia House Ranchero on a job site.
Dylan Groshek, Usonia House.
HOW WE WORK

The short version is below. The full process, Dream, Design, Document, lives on Working With Us.

1. Inquire

Call or write about your project: the land, the budget, the rooms you need. The first conversation is free, and a modest design retainer starts the work.

2. Design

We model everything in full 3D and show you real alternatives. Plans, renderings, and costs together, before construction documents begin.

3. Build

A complete, buildable drawing set goes out to bid. If you'd like, we act as your general contractor and stay with the project through the last nail.

THE NEW ZEITGEIST · WHY USONIA HOUSE EXISTS

ARCHITECTURE is due for its next era, and we intend to help build it. Designers are stewards of the future environment: the world we draw today is the one everyone lives in tomorrow. For too long, buildings have been drawn as monuments to money, inhuman in scale and indifferent to the people inside them and the nature around them. Usonia House is the alternative.

The new zeitgeist is architecture that cares. Human-scaled places designed from a real understanding of how people live, age, and heal. Environments rich and complex enough to keep minds engaged, and rooted deeply enough in nature that being inside them feels like belonging to the land. Obtainable, always, because an environment only works when everyone can afford to live well in it.

That is the whole mission: serve our fellow humans while living complementary with nature, through the environments we create. Read the founding essay in full: The New Zeitgeist (PDF), written by Dylan Groshek.

RURAL OBSERVANCES · PAINTINGS FROM THE STUDIO
The farmstead.
The farmstead.
The hamlet, from above.
The hamlet, from above.
The pottery shop.
The pottery shop.

These digital paintings are our raw distillation of rural architecture: buildings reduced to what they truly are, a mass on a landscape. Every Usonia House design begins from that truth, and every drawing works to deserve its place on the land.

WHAT WE DESIGN

Better Building, For Less

We design around modern construction science: disciplined framing layouts that eliminate waste, envelope details that out-insulate a conventional wall, and drawing sets complete enough that builders bid them tight. Better performance at a lower in-place cost. That's the whole idea.

From the drawing board. A Usonia House schematic design study.
From the drawing board. A Usonia House schematic design study.
Usonia House Design StudioPage 31

Project Timeline

Usonia House · Est. Wisconsin · Drawn, Built, Standing

Every commission the studio has taken, laid out by the three dates that actually matter: the month the drawing set was issued, the month the crew broke ground, and the month the building was finished. Hover any mark to see the project. Below the record: how the studio's own mark was drawn.

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On the timeline
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Construction complete
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Under construction
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Awaiting dates
The Record 
Design delivered Construction began Construction complete Scheduled Project run
Dream · Design · Document Dates taken from issued drawing sets
The MarkHow the badge was drawn

The studio's logomark is a φ-square: a golden rectangle read as a floor plan, with the spine of the "U" running out of the bottom like a path to the door. It doubles as the U in Usonia, which is why the lockup reads mark plus "sonia House." It got there in steps.

Early mark: a wireframe drawing of the Oriole house
01 · The Wireframe
The first mark was the first house: the Oriole, drawn as a wireframe and set on black.
Date to confirm
The Imperial: a rust filled square with black plan lines
02 · The Imperial
The plan idea arrives: a filled square, a dotted line, the curve of the U. Rust for the first time.
Date to confirm
Badge version 3: the phi-square in black keyline
03 · Badge, v3
The fill drops away and the badge becomes a keyline drawing, the way a plan is drawn.
Date to confirm
Lockup version 1: badge with a solid divider beside the words sonia House
04 · Lockup, v1
The badge steps in for the U. A solid line divides the square.
Date to confirm
Lockup version 2, current: badge with the dotted line beside sonia House
05 · Lockup, v2
The divider becomes a dotted line, a hidden line in drawing convention. The mark in use today.
Date to confirm
The reversed lockup in paper white on ink
06 · Reversed
Paper on ink, for renderings pages, the card back and this sheet. Tan and white cuts follow the same lines.
Current family